As one of the considerable retailers in the GCC, NBK Fashion (NBKF) has anchored itself in the Qatari market since early 2002.
NBKF formally known as Prime, is the pioneer in the Fashion Retail in Qatar, introducing to the local market the most high end and life style brands which ensured a solid reputation and customers loyalty throughout the years.

NBKF customers’ data base presents a competitive advantage, in number and quality of the most recognized locals and expatriates operating in Qatar, periodically updated through excellent customer service which in turn guarantees the best RTW and apparels selection of renowned Casual and Luxury brands, dedicated to modern glamour and urban chic, where contemporary designs and an ultra-modern East-meets-West sensibility assemble.

Our Men and Women’s wear collections feature exquisite quality and taste coupled with hot of the press catwalk trends.
NBKF prides itself to have emerged as a fashion force in Qatar and upheld its position owing to commitment to excellence and a coherent professional team.

Shopping in NBK Fashion stores located in the 4 corners of Doha is a truly fantastic experience, and has been known to convert shoppers’ skeptics into loyal shopaholics!